BE BOLD. BE BRAVE. BE REPUBLICAN.
CONNECTED TV/STREAMING/OTT
Connected TV (CTV) and streaming platforms offer powerful digital marketing tools for our political campaign. CTV allows us to deliver tailored messages directly to specific demographics, leveraging data insights to reach likely voters. Connected TV, streaming, and social video advertising are around 40% of the video advertising spend in 2024. Through CTV, political ads can be strategically placed within relevant content, such as news or conservative-leaning programming, ensuring messages resonate with the targeted audiences. With CTV, streaming, and video advertising, we can score approximately 1.3 billion impressions in key battleground states. Connected OTT channels (Netflix, Hulu, HBO Max, etc.) and TV (Firestick, Roku, etc.) have also created a lasting impact on political campaigns in recent years. More than 25% of U.S. households have access to five OTT apps or more while CTV spend increased by 1,500% in the 2022 U.S. election among to a total of $1.5 billion.
Achieves high viewability and completion rate on premium display and mobile inventory.
High Visibility
Guaranteed brand exposure since ads must play in their entirety.
Boost Brand Awareness
OTT media ads can be clickable to provide deeper insights and reporting.
Increase Conversion Rates
More visibility into what’s being watched, who’s watching and on what device.
Precise Audience Targeting
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Audio streaming is another powerful digital marketing tool. Audio reaches listeners right in their ears, capturing voters’ attention while they are doing their daily activities such as commuting, exercising, or working. Further, retarget people who have listened to your ad to increase your conversion rates. Through platforms like Spotify, Pandora, and more, we can target specific geographic regions and demographic groups with party messaging including policy highlights, candidate endorsements or event promotions.